The Super Bowl is the most anticipated sporting event in the United States, and one of the biggest hobbies in Mexico, where since 2005, an average of 13 million people watch on television the sporting event that defines the NFL champion.
The Super Bowl LIV that featured the San Francisco 49ers and the Kansas City Chiefs giving the last ones the victory with a score of 31-20 was key to keeping an upward audience in Mexico, after three years of falls in reaching the audience.
The most-watched Super Bowl in Mexico belongs to Tom Brady's team in 2015, when the New England Patriots overcame the Seattle Seahawks in the final minutes before an audience of 15.52 million people, according to data from Nielsen Ibope.
This game was ranked in the history of the NFL as one of the best. That year the Half Time Show was in charge of Katy Perry, together with Missy Elliot and Lenny Kravitz.
However, since that season, the numbers dropped. According to the newspaper El Economista, the following year, in 2016, the fall was 15.5 percent, the game between the Denver Broncos and the Carolina Panthers, where the first ones won, only reached 13.11 million.
The plunge continued with the 2017 Super Bowl in which the Patriots defeated the Atlanta Falcons, and it was seen by 12.98 million, 1 percent down from the previous year.
In the challenge for the 2018 Vince Lombardi trophy between Pats and Philadelphia Eagles, the rank fell to 12.89 million viewers, the lowest figure recorded in eight years.
cmo